The real home, on its best day.
Listings are relied on by buyers and tenants. This is exactly what we change in a photo, what we label, and what we never do.
Last updated 29 October 2026
Every photo
These corrections make the photo match what you see standing in the room. They are standard practice and need no label.
- Exposure, contrast and white balance, so white walls look white.
- Window pull, so the view outside is visible and the room isn't dark.
- Straight vertical lines and lens correction.
- Light sharpening and noise reduction.
- Removing lens flare and the photographer's reflection.
- Cropping to 4:3 without changing the room's proportions.
Sale and Signature, labelled
These are available as add-ons for sales listings. Each edited photo carries a label, and the listing should mention it too.
- Virtual staging, labelled "Virtually staged".
- Day-to-dusk edits and sky replacement, using a sky that could plausibly appear on the day.
- Artist impressions and renders, labelled "Artist impression".
Never
We don't make any edit that misrepresents the property, whatever the package:
- Removing power poles, towers, neighbouring buildings, trees or fences.
- Hiding damp, mould, cracks, stains or damage.
- Widening rooms or changing proportions.
- Changing wall colours, finishes or materials.
- Adding views that aren't there or exaggerating the outlook.
Lease photos
Rental listings get the corrections in the first list and nothing else: no virtual staging, no sky swaps, no removals. NSW rental law requires any AI-generated or altered image in a rental advertisement to be disclosed, and we keep lease photos clear of that requirement.
A record for every shoot
We keep a record of the edits made to each delivered photo and the original files. If a buyer, tenant or regulator asks, the agent can show exactly what was changed.